Effective Date: July 2026
Last Updated: July 2026

Welcome to Purewell. These Terms of Service (“Terms”) govern your access to and use of our website, online store, products, services, content, promotions, and related digital features. By accessing our website, placing an order, creating an account, subscribing to communications, or using any Purewell service, you agree to be bound by these Terms and by any policies referenced in them.

Please read these Terms carefully. If you do not agree to these Terms, you should not use our website or purchase products from us.

1. About Purewell

Purewell provides home and outdoor water filtration solutions, including countertop gravity water filter systems, countertop reverse osmosis systems, outdoor water purifiers, replacement filters, accessories, and related products. References to “Purewell,” “we,” “us,” and “our” mean the operator of this website and online store.

2. Eligibility and Account Responsibility

By using our website or placing an order, you represent that you are at least the age of majority in your place of residence or that you are using the website under the supervision of a parent or legal guardian.

If you create an account, you are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You agree to provide accurate, current, and complete information and to update it when necessary.

3. Online Store Platform

Our online store is hosted on Shopify, which provides the ecommerce platform that allows us to sell products and services to you. Your use of checkout, payment, account, and related ecommerce features may also be subject to Shopify’s applicable terms, privacy practices, and platform requirements.

4. Product Information and Availability

We make reasonable efforts to display product descriptions, images, pricing, features, specifications, capacities, filter details, test information, and availability accurately. However, we do not guarantee that all information is error-free, complete, current, or suitable for every use case.

Product images, colors, package contents, labels, or accessories may vary slightly due to photography, device display settings, product updates, packaging changes, or regional requirements. We may update, discontinue, limit, or modify products at any time, subject to applicable law.

5. Orders and Acceptance

When you place an order, you are making an offer to purchase the selected products. We may accept or reject any order at our discretion, subject to applicable law. An order confirmation does not necessarily mean that your order has been accepted or shipped.

We may cancel, refuse, or limit orders if information appears inaccurate, payment cannot be verified, products are unavailable, shipping restrictions apply, suspected fraud is detected, or an order appears to be placed by unauthorized resellers, dealers, or distributors.

6. Pricing, Promotions and Errors

Prices, discounts, promotions, coupon codes, shipping offers, and product availability may change without notice unless otherwise required by law. We reserve the right to correct pricing errors, typographical errors, promotion errors, and inaccuracies before or after an order is submitted.

Promotional codes are subject to their stated terms, including eligibility, expiration dates, product exclusions, minimum purchase requirements, one-use limits, and restrictions on combining offers. Misuse, resale, automated use, or unauthorized sharing of discount codes may result in cancellation of the discount or order.

7. Payments

Payment must be made using an accepted payment method available at checkout. Payment processing may be provided by third-party payment providers such as Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, credit card networks, and other processors.

You represent that you are authorized to use the payment method submitted. We are not responsible for fees charged by your bank, card issuer, payment provider, currency conversion provider, or other third parties.

8. Shipping, Delivery, Customs and Duties

Shipping options, estimated delivery times, free shipping eligibility, supported countries, and delivery limitations are described in our Shipping Policy or at checkout. Delivery dates are estimates and are not guaranteed unless expressly stated.

For international orders, customers may be responsible for customs duties, import taxes, VAT, brokerage fees, or other charges imposed by the destination country. Purewell is not responsible for delays caused by customs clearance, carrier issues, incorrect addresses, remote-area restrictions, force majeure events, or circumstances outside our reasonable control.

9. Returns, Refunds and Exchanges

Returns, refunds, exchanges, return shipping costs, eligibility conditions, inspection requirements, and timelines are governed by our Return and Refund Policy. If a return is caused by customer preference, ordering error, or other customer-related reasons, the customer may be responsible for return shipping costs unless otherwise required by law.

If the product received is damaged, defective, incorrect, or otherwise affected by an issue caused by Purewell or our fulfillment process, we will review the case and provide a suitable remedy in accordance with our policy and applicable consumer protection laws.

10. Consumer Rights

Nothing in these Terms is intended to limit any mandatory consumer rights that cannot be waived under applicable law. If you are located in the European Union, United Kingdom, or another jurisdiction with mandatory consumer protection rights, you may have rights regarding pre-contract information, withdrawal, conformity of goods, defective products, refunds, or remedies that apply in addition to these Terms.

11. Product Use and Safety

Purewell products must be used only as instructed in the applicable product page, manual, packaging, installation guide, maintenance guide, or support materials. You are responsible for reading and following all instructions, warnings, capacity limits, water source requirements, filter replacement guidance, cleaning instructions, and maintenance recommendations.

Improper installation, misuse, neglect, unauthorized modification, use with incompatible components, use of non-Purewell filters or accessories, failure to replace filters, or use outside recommended conditions may reduce performance, damage the product, void warranty coverage, or create safety risks.

12. Water Filtration Disclaimer

Purewell water filtration products are designed to help improve drinking water quality under specified conditions. They are not medical devices and are not intended to diagnose, treat, cure, or prevent any disease.

Filtration performance may vary based on incoming water quality, contaminant levels, water temperature, filter age, maintenance, flow rate, installation, and usage conditions. Unless expressly stated in a product-specific test report or certification, no Purewell product should be assumed to remove all contaminants, microorganisms, chemicals, metals, minerals, or impurities.

If your water source is known or suspected to be unsafe, microbiologically contaminated, chemically contaminated, subject to a boil-water advisory, or affected by emergency conditions, you should follow guidance from local public health authorities and use only products appropriate for that water source and situation.

13. Gravity Water Filter Systems

Purewell countertop gravity water filter systems are designed for gravity-fed filtration and do not require electricity. Proper assembly, priming, cleaning, filter installation, water source selection, and filter replacement are essential for performance.

Water level windows, stainless steel bodies, chambers, spigots, filters, stands, and related components should be used and maintained according to instructions. Failure to properly assemble, clean, or maintain the system may affect water flow, taste, filtration performance, and product life.

14. Countertop Reverse Osmosis Systems

Countertop reverse osmosis systems may require setup, power, water tanks, filter installation, flushing, and maintenance according to the applicable manual. Performance may vary depending on incoming water quality, temperature, pressure, total dissolved solids, filter life, and maintenance.

Alkaline, remineralization, UV, or pitcher-related features, if included, should be used only as described in the product instructions. Customers are responsible for following setup, flushing, cleaning, and replacement requirements.

15. Outdoor Water Purifiers

Outdoor water purifiers, filter pumps, filter bottles, water filter straws, soft flasks with filters, and similar products are intended for specific outdoor, travel, camping, hiking, or emergency use cases described in the product documentation.

Outdoor water conditions vary significantly. Customers are responsible for evaluating the water source, following product instructions, avoiding use with unsuitable water sources, and replacing or maintaining filters as recommended.

16. Replacement Filters and Maintenance

Filter lifespan and replacement intervals are estimates based on specified testing conditions, water quality, usage frequency, and maintenance. Actual filter life may vary. Using filters beyond the recommended period or capacity may reduce filtration performance, flow rate, taste, and product reliability.

For best performance, use genuine Purewell replacement filters and compatible components. Use of unauthorized, counterfeit, modified, expired, or incompatible filters or components may affect product performance and may void warranty coverage to the extent permitted by law.

17. Certifications, Test Reports and Product Claims

Certifications, standards, test reports, performance statements, removal claims, material claims, and compliance references displayed on our website apply only to the specific product, component, model, filter, test condition, or report identified. They should not be interpreted as applying to every Purewell product unless expressly stated.

Customers should review the applicable product page, user manual, certification details, and test reports to understand the scope of any claims. Laboratory results may not reflect every real-world condition or every possible water source.

18. Warranty

Any warranty coverage is governed by the applicable warranty policy, product documentation, or warranty statement provided by Purewell. Warranty coverage may not apply to normal wear and tear, consumable filters, improper installation, misuse, neglect, unauthorized modification, accidental damage, commercial misuse, use of incompatible parts, or failure to follow instructions.

Nothing in these Terms limits mandatory warranty or consumer rights that apply under law.

19. Subscriptions, Accounts and Communications

By subscribing to newsletters, creating an account, joining a waitlist, claiming a discount code, participating in a referral program, or opting into communications, you agree to receive the communications described at the point of signup. You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Transactional messages related to orders, shipping, returns, account security, or service updates may still be sent where necessary.

20. Affiliate, Referral and Influencer Programs

If Purewell offers affiliate, referral, influencer, ambassador, or similar programs, participation may be subject to additional program terms. We may approve, reject, suspend, or terminate participation in such programs if misuse, fraud, unauthorized claims, misleading content, prohibited advertising, coupon abuse, trademark misuse, or violation of applicable law is identified.

Participants must not make unsupported health, performance, certification, or contaminant-removal claims about Purewell products.

21. User Content, Reviews and Feedback

If you submit reviews, photos, videos, comments, feedback, testimonials, social media posts, or other content, you grant Purewell a non-exclusive, worldwide, royalty-free right to use, reproduce, display, edit, translate, publish, and distribute that content for business, marketing, support, and product improvement purposes, subject to applicable law.

You are responsible for ensuring that your content is accurate, lawful, not misleading, and does not infringe the rights of others.

22. Intellectual Property

All content on our website, including trademarks, logos, product names, images, videos, product designs, manuals, descriptions, graphics, icons, layout, text, blog content, and other materials, is owned by or licensed to Purewell and protected by intellectual property laws.

You may not copy, reproduce, distribute, modify, sell, scrape, commercially exploit, or use our content, product images, trademarks, or brand assets without prior written permission.

23. Prohibited Uses

You may not use our website, services, products, or content for unlawful, fraudulent, abusive, harmful, infringing, misleading, or unauthorized purposes. Prohibited activities include hacking, scraping, automated purchasing, coupon abuse, reselling without authorization, submitting false information, interfering with website security, uploading malware, infringing intellectual property, or making unsupported claims about our products.

24. Disclaimer of Warranties

Except as expressly stated by Purewell or required by applicable law, our website, services, content, and products are provided on an “as is” and “as available” basis. We do not guarantee that our website will be uninterrupted, error-free, secure, or free from viruses or other harmful components.

Some jurisdictions do not allow certain warranty exclusions, so some exclusions may not apply to you.

25. Limitation of Liability

To the fullest extent permitted by law, Purewell and its affiliates, officers, employees, agents, suppliers, service providers, and licensors will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity arising from or related to your use of our website, services, or products.

Nothing in these Terms limits liability that cannot be excluded or limited under applicable law, including mandatory consumer rights or liability for fraud, intentional misconduct, or death or personal injury where such limitation is prohibited.

26. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Purewell and its affiliates, officers, employees, agents, suppliers, and service providers from claims, damages, losses, liabilities, costs, and expenses arising out of your misuse of the website, violation of these Terms, violation of law, infringement of third-party rights, or misuse of Purewell products.

27. Third-Party Links and Tools

Our website may include links to third-party websites, apps, services, payment tools, social media platforms, review platforms, or embedded content. We are not responsible for third-party content, policies, security, availability, or practices. Your use of third-party services is governed by their own terms and policies.

28. Governing Law and Dispute Resolution

These Terms and any dispute arising from or relating to them, our website, or our products will be governed by applicable law as determined by the relevant jurisdiction and mandatory consumer protection rules. If you are a consumer located in a jurisdiction with mandatory consumer rights, nothing in these Terms deprives you of those rights.

Before initiating formal proceedings, we encourage you to contact us so we can attempt to resolve the issue in good faith.

29. Changes to These Terms

We may update these Terms from time to time to reflect changes in our business, products, website features, legal requirements, or operational practices. The updated Terms will be posted on this page with a revised “Last Updated” date. Continued use of our website after changes are posted means you accept the updated Terms.

30. Contact Information

If you have questions about these Terms, your order, our products, or any policy referenced here, please contact Purewell through the contact information published on our website.

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