Privacy policy

Effective Date: July 2026
Last Updated: July 2026

Purewell respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, purchase our products, subscribe to our communications, or interact with our services.

This Privacy Policy is designed to support Purewell’s operations as a home and outdoor water filtration brand serving customers in the United States, France, Germany, the Netherlands, and other markets where our services may be available.

1. Who We Are

Purewell provides home and outdoor water filtration solutions, including gravity water filter systems, countertop reverse osmosis systems, outdoor water purifiers, replacement filters, and related products. References to “Purewell,” “we,” “us,” or “our” mean the operator of this website and related online services.

2. Scope of This Policy

This Privacy Policy applies to information collected through our website, online store, checkout, customer accounts, subscription forms, email marketing, customer support, product reviews, loyalty or referral programs, affiliate programs, advertising campaigns, and other digital services we operate.

This Policy does not apply to websites, services, or platforms operated by third parties, even if they are linked from our website.

3. Personal Information We Collect

We may collect the following categories of personal information:

Contact Information: name, email address, phone number, billing address, and shipping address.
Order and Transaction Information: products purchased, order number, delivery details, returns, refunds, and customer service history.
Account Information: login details, saved preferences, purchase history, and account settings.
Payment Information: payment details are processed securely by payment providers such as Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, credit card networks, and related processors. Purewell does not store full payment card numbers.
Marketing Information: newsletter subscriptions, discount code usage, email engagement, preferences, and consent records.
Technical Information: IP address, device type, browser type, operating system, referring URL, pages viewed, session activity, cookie identifiers, and similar analytics data.
Support Communications: messages, inquiries, product questions, warranty or return requests, and feedback.

4. Sources of Information

We collect personal information directly from you, automatically through cookies and similar technologies, and from service providers such as payment processors, shipping partners, analytics providers, advertising platforms, email service providers, fraud-prevention tools, and customer support platforms.

5. How We Use Personal Information

We use personal information for the following purposes:

To process, confirm, ship, deliver, and manage orders.
To provide customer support, returns, refunds, warranty support, and product assistance.
To personalize your shopping experience and recommend relevant products.
To send transactional messages such as order confirmations, shipping updates, and service notices.
To send newsletters, product updates, water filtration education, promotions, and exclusive offers where permitted by law or with your consent.
To operate welcome popups, discount code programs, referral programs, loyalty programs, and affiliate programs where applicable.
To analyze website performance, improve our products, optimize advertising, and measure marketing effectiveness.
To detect, prevent, and respond to fraud, security incidents, misuse, and unauthorized activity.
To comply with legal obligations, enforce our terms, and protect our rights.

6. Legal Bases for Processing

Where GDPR, UK GDPR, or similar laws apply, we process personal information based on one or more legal bases:

Contract: to process orders and provide requested services.
Consent: for marketing emails, non-essential cookies, and certain personalized advertising activities.
Legitimate Interests: to improve services, prevent fraud, secure our website, analyze performance, and communicate with customers.
Legal Obligation: to comply with tax, accounting, consumer protection, and regulatory requirements.

7. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, understand how visitors use our site, measure advertising performance, and provide personalized experiences.

Cookies may include:

Necessary Cookies: required for website operation, checkout, security, and cart functionality.
Functional Cookies: used to remember preferences and improve website usability.
Analytics Cookies: used to understand traffic, page performance, and user interactions.
Advertising Cookies: used to measure and personalize advertising through platforms such as Google, Meta, TikTok, Pinterest, and similar services.

Depending on your location, we may ask for your consent before using non-essential cookies. You can manage cookie preferences through your browser settings, cookie banner, or privacy settings where available.

8. Email, SMS and Marketing Communications

If you subscribe to Purewell communications, we may send product updates, educational content, buying guides, discount offers, filter replacement reminders, and promotional campaigns. We follow applicable marketing laws, including unsubscribe requirements. You may opt out of marketing emails at any time using the unsubscribe link included in our emails.

If we offer SMS marketing in the future, SMS messages will only be sent where permitted by law and with appropriate consent. Message and data rates may apply, and you will be able to opt out according to the instructions provided in the message.

9. Personalized Advertising

We may use advertising partners such as Google Ads, Meta, TikTok, Pinterest, and similar platforms to show relevant ads, measure campaign performance, create audiences, and understand the effectiveness of our marketing. These partners may collect or receive information from our website through cookies, pixels, or similar technologies.

Where required, we provide choices to opt out of certain targeted advertising, sale, or sharing of personal information.

10. How We Share Personal Information

We may share personal information with trusted service providers and partners, including:

Ecommerce Platform: Shopify and related services used to operate our online store.
Payment Providers: Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, card networks, and payment processors.
Shipping and Logistics Providers: carriers, fulfillment partners, and customs-related service providers.
Marketing and Email Platforms: email service providers, newsletter tools, and customer communication platforms such as Klaviyo or similar services.
Analytics and Advertising Providers: Google, Meta, TikTok, Pinterest, and similar platforms.
Customer Support Providers: help desk, chat, review, and support tools.
Professional Advisors: legal, accounting, compliance, tax, and security advisors.
Authorities: when required by law, regulation, legal process, or to protect rights and safety.

We do not sell personal information for money. Some advertising and analytics activities may be considered “sharing” or “sale” under certain privacy laws. Where applicable, you may opt out.

11. International Transfers

Purewell may process and store personal information in countries other than your country of residence. When personal information is transferred internationally, we use appropriate safeguards where required, such as contractual protections, vendor commitments, or other legally recognized transfer mechanisms.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These measures may include SSL encryption, secure checkout, restricted access, account protection, fraud-prevention tools, and vendor security controls.

No method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to maintain safeguards appropriate to the nature of the information we process.

13. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods may vary depending on the type of information and applicable legal requirements.

14. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information, subject to legal exceptions.
Request restriction of or object to certain processing.
Request portability of your personal information.
Withdraw consent where processing is based on consent.
Opt out of marketing communications.
Opt out of certain targeted advertising, sale, or sharing of personal information where applicable.

To exercise your rights, please contact us using the contact information listed at the end of this Policy. We may need to verify your identity before fulfilling certain requests.

15. Notice for European and UK Users

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have rights under GDPR, UK GDPR, or similar laws. You may also have the right to lodge a complaint with your local data protection authority. We process personal information based on the legal bases described in this Policy.

16. Notice for California Residents

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These may include the right to know what personal information we collect, use, disclose, sell, or share; the right to request deletion or correction; the right to opt out of sale or sharing; the right to limit use of sensitive personal information where applicable; and the right not to be discriminated against for exercising your rights.

Purewell does not sell personal information for money. Some advertising or analytics activities may be considered “sharing” or “sale” under California law. Where required, we will provide an opt-out mechanism such as “Do Not Sell or Share My Personal Information.”

17. Children’s Privacy

Our website and services are not directed to children under the age required by applicable law. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

18. Third-Party Links

Our website may contain links to third-party websites, apps, social media pages, or services. We are not responsible for the privacy practices, content, or security of third-party services. Please review their privacy policies before providing personal information.

19. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a revised “Last Updated” date.

20. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact Purewell through the contact information published on our website.